Since I have always been the consummate romantic I couldn't pass up a chance to dig deeper into the current condition of our most romantic of holidays.....the "lovers" holiday...... Valentine's Day.
Valentine's Day has always been the perfect day for the perfect romance.....right?
When you were a kid I bet you rushed over to the nearest Walgreen's or 5 & Dime with the 50 cents you had saved up to buy a box of cool Valentine's cards as soon as they showed up on the shelves. Usually, there were about 25 cards and envelopes (yes, they even gave you envelopes back then) in each box but, if you were like me, you only needed one card....the rest were decoys. You needed that one card for that one special gal you had been hoping to win over all school year.
You hastily signed your name on the other 24 cards and sealed them in their flimsy little white envelops with your friends names on them. But that one card.....Oh, that one card had to be perfect.
You agonized over the perfect incantation. It had to show your fiery passion but had to be cool enough so that if the girl ignored your well strategized advance you wouldn't look foolish in front of the rest of your friends. I would always practice my signature for days because it had to be perfect as well. It had to project what a cool young debonair stud was.
And the pièce de résistance was the envelope. This card had to go into a big, beautiful (and impressive) red envelop that you had been holding in a safe place since you pinched it from your Mom's Christmas cards back in December.
Ah, the emotion, the apprehension, the anxiety of young love. But also, the simplicity. It was the matchless and untainted act of selfless love displayed in the simplest of ways. Boy meets girl. Boy falls in love with girl. Boy is too shy to let the girl know how he feels. Boy creates master plan to impress the girl so much that she instantly falls in love with him. And they both ride off into to playground together for recess.
The same picture perfect Baby Boomer ideal of what a relationship is today and how it "should be" celebrated during Valentine's Day.
- A man and his woman
- A husband and his wife
- A boy friend and girlfriend
- A dude and his old lady
But, today I am asking you to see past June and Ward Cleaver, Darrin and Samantha Stevens, Carol and Mike Brady, Raymond and Debra Barone or even Joanie and Chachi?
There are definitely other types of relationships that need to be addressed in this modern world on Valentine's Day.
Let me ask you.............Have you been watching television this last month or listening to the radio or for us tech savvy baby boomers checking our Pinterest suggestions?
Every other commercial (or Pin) is about Valentine's day and how men can give their wives/girlfriends/significant others the "perfect" Valentine's gift.
Kay Jewelers proclaims innocently: "Every kiss begins with Kay."
"Share the Love" with a heart shaped donut from Dunkin Donuts.
Proflowers suggests that you "Don't Spend Valentines Day in Line" waiting to buy flowers for your loved one.
The National Retail Foundation predicts that total spending for the holiday will reach over $20 billion, making it the second biggest shopping holiday after Christmas.
It makes sense that companies would want to advertise during Valentine’s Day.
But are they truly capturing the hearts of everyone who wants a "perfect" Valentine's Day?
Valentine's Day to them (and admit it, most of us) is a day for couples and couples mean a man and a woman who are in some sort of "loving" and monogamous relationship.
What about the rest of the world?
Let's get in touch with reality here folks!
What about "secret admirers?"
How do you tell your future sweetheart that you love them without coming off as creepy, disturbing or frightening?
How about a card that proclaims: "Stalker is such a harsh word, I prefer Valentine LOL?"
Or what if you just met someone that peaks your interest?
You've only been going out for a few weeks.
You are just getting to know each other.
Is it too soon to celebrate Valentine's Day?
Does Dunkin Donuts make a cream filled pastry that kinda looks like a heart but could just be a misshapen triangle?
You don't want to risk making the wrong move do you?
Then there are those who are in a relationship that hasn't really defined itself yet. It still says "complicated" on their FaceBook status.
What do they do for Valentine's day?
Do you take the big step and make a declaration of your feelings or do you stay calm and buy your "sweetie" a nice matching hat and scarf set?
"How do you buy the perfect gift for your perfect man?" takes on a whole new perspective doesn't it?
I think we are still looking a bit into the future but is Hallmark working on catchy Valentines cards for bisexuals, transsexuals or cross dressers?
How about a card that says "I was only thinking about you when I was boinking your best friend - Happy Valentine's Day?"
That might be just a little too edgy for my tastes.
Maybe you are feeling amorous for your boss, doctor, pool man or cellmate in prison. How do you find the perfect gift or sentiment to let them know?
And what is the proper etiquette for sending yourself a card.
"There is no one else like me....be my Valentine."
We better not forget "friends with benefits."
How do you properly celebrate Valentine's Day with absolutely no strings attached?
"It's not who you want to spend Valentine's Day with, it's who you want to spend the next day with.....Happy V-Day."
Think of the marketing opportunities there.
Why isn't there heart shaped doggie treats, catnip flavored bonbons or an edible arrangement for your horse?
"Who needs a Valentine when you have a pooch to smooch?"
I don't want to stretch things too far here but for those folks down in the deep South how do you celebrate Valentine's day with your brother or sister?
Ouch, that is just wrong and I'm am soooo sorry I mentioned that.
You better up your game retailers.
It's a new world we are living in.
There is a lot more opportunity out there to sell cards, jewelry, chocolates and roses than you might think.
Are you (or have you been) in any relationships that just don't meet the perfect Valentine's mold?
Let me know and we'll figure out together the perfect way for you to say "I love You" today no matter what the situation.
If you found today’s blog helpful, interesting, or even funny, I bet your friends would too.
It's easy to tell them about it.
Forward it on to them or just email them my blog link at www.survive55.com.
The more Baby Boomers we can help, the better place we make this world !!!
Thanks for joining me..........................................................